Empire of Light
Last updated: October 12, 2026
Empire of Light ("Empire of Light," "we," "us," or "our") is the operating name (a registered fictitious business name) of Media Marketing Resource LLC, a California limited liability company. This Privacy Policy explains what personal information we collect through https://empireoflight.love, its related sites (app., wheel., members., luminaries., talk. and is.empireoflight.love) and our products — the Know Yourself Quiz, the Illuminated Traits Report, the Wisdom Wheel, The Luminaries community and Wisdom Talk (the "Services"), why we collect it, how we use and share it, and the choices and rights you have.
This policy is written to meet the requirements of the California Consumer Privacy Act as amended by the CPRA, the EU and UK General Data Protection Regulations, and the consumer privacy laws of every U.S. state that has enacted one. Because Empire of Light teaches a personality-adaptive program that may infer aspects of your mental or emotional state, certain information you provide is treated as consumer health data and is governed additionally by our Consumer Health Data Privacy Policy, which is incorporated into this policy by reference.
Section 13 covers Wisdom Talk, which keeps no record of your conversations.
By using the Services, you agree to the practices described here. If you do not agree, please do not use the Services.
Empire of Light is operated by Media Marketing Resource LLC, located in Citrus Heights, California, United States. We are the business responsible for your personal information (the "controller" under GDPR; the "business" under the CCPA).
You can reach us about privacy at any time:
If you are in the EU or UK and have a concern we have not resolved, you also have the right to lodge a complaint with your local data protection authority.
We collect the following categories of personal information.
Information you give us directly:
Information we collect automatically:
Information from third parties:
We do not collect biometric identifiers, precise geolocation, government ID numbers, or financial account numbers, and we do not knowingly process the data of anyone under 18 (see Section 11).
We use personal information to:
We do not sell your personal information, and we do not use your assessment responses or community content to train third-party advertising models.
How the teaching fits you without the system profiling you. In the Wisdom Wheel, our teaching material is written and cited in advance. When you speak, your words are used as a lookup key to select which pre-authored passages meet the moment — not as material for building a profile of you. What is sent to the model to compose a reply is a bounded slice: your latest message, a short rolling window of the immediately preceding exchange, and the selected passages. Your name, email, account identifier, and scores are not sent — the conversational side of the system is structurally denied access to them. Your words do travel, to Google Vertex AI inside our own cloud project, to compose your reply and to score your responses; what does not travel is your identity. Full plain-language explanation: The Learner Covenant.
How your conversations are kept apart from your scoring. The Wheel is built as several separate services, each with deliberately limited access to your stored data. The scoring service has no read path to your teacher conversations or narrative memory; the teaching service cannot read your raw statistical estimates or any experimental score; the slow-analysis service cannot read your conversations. The only principal with unrestricted read access is the one that performs your own export and deletion. These restrictions are enforced in code — a violating read raises an error rather than returning data. Separately, the software refuses to store any field not declared in our public data covenant manifest: an undeclared write fails rather than saving, so we cannot quietly begin collecting something new. What your teacher remembers, your practice history, and any crisis exchange are never used to score you. Full plain-language explanation: The Learner Covenant.
The community firewall. We may make your community participation visible — what you share, how you show up, how you help others — and we may celebrate it. No measure of your community participation is ever an input to your wheel scores, your learning profile, the teaching you are shown, your pacing, or your access to anything. Your growth is private; your generosity can be seen; the two never touch. This is enforced in our systems, not merely intended. See Promise 1 of the Learner Covenant.
Where the GDPR or UK GDPR applies, we rely on these legal bases:
We share personal information only as described here:
| Processor | What it does | What it receives |
|---|---|---|
| Google Cloud — Vertex AI | Wisdom Wheel: scores your assessment and generates your reading and your teacher's responses (model: Gemini 3.6 Flash) | Your assessment responses and your conversations with your teacher |
| Anthropic | Wisdom Talk: understands what you ask and writes Lumen’s spoken answers; composes the Handbooks you buy | Your words in a Wisdom Talk conversation, and your Takeaway when you buy a Handbook |
| Google Cloud — Vertex AI (Gemini Live) | Wisdom Talk: turns your voice into text as you speak | Your voice in a Wisdom Talk conversation |
| Voyage AI | Wisdom Talk: turns your question into a search key so Lumen can find the passages that match its meaning | The words of your question |
| Google Cloud — Text-to-Speech | Wisdom Talk: gives Lumen her voice | Lumen’s words only, never yours |
| Hostinger | Sends the sign-in link emails for the Wisdom Wheel and Wisdom Talk; hosts the Know Yourself Quiz; holds our mailbox | Your email address; technical request data when you open the Quiz; the messages you send us |
| Google Cloud — Firestore / Cloud Run / Cloud Storage | Stores and serves your learner record and your Wisdom Talk account | Your account and learning data; your Wisdom Talk hours, Takeaway and Handbooks |
| GoHighLevel | CRM, account, community portal, checkout pages and order forms, email, website hosting, cookie-consent management | Contact and account information, community content |
| Stripe | Payment processing | Payment and billing information |
| Cloudflare | Content delivery and edge security; the Wisdom Wheel member door; our short links and click records; our visit heartbeat | Technical request data; for the member door, whether your membership is active; for short-link clicks, the click details in Section 2 |
| Microsoft Clarity | Session analytics on our main site | Usage and device data: clicks, scrolling and movement on our pages — not your assessment responses or conversations |
| Google Analytics 4 | Website analytics | Usage and device data — not your assessment responses |
| OpenRouter | Generates our marketing imagery and website copy | Nothing about you. It receives content-generation prompts only, and never your assessment responses, conversations, or community content. |
About the AI that reads your Wisdom Wheel answers. Vertex AI runs inside our own Google Cloud project, authenticated without a shared API key. Replies and scoring use Google's global endpoint, so Google may process a request in any Google Cloud location where the model runs, not only in the United States; the step that finds teaching passages for your words runs in the United States. Under Google Cloud's processor terms, your content is not used to train Google's models. If we ever change which model or provider processes your data, we update this section and the Learner Covenant in the same change.
Wisdom Talk. Wisdom Talk keeps no record of your conversations. Which of the services above it uses, and how briefly each holds what you say, is set out in Section 13.
We do not sell or "share" personal information for cross-context behavioral advertising as those terms are defined under the CCPA.
Beyond what the law requires. The rights in Section 8 vary by where you live. The Learner Covenant extends them to every learner, everywhere, regardless of jurisdiction — anyone may request export or full erasure, and we honor it. Where Section 8 and the Covenant differ, the Covenant governs.
How to exercise them today, stated plainly. For erasure, you can start the request yourself with the Request-erasure button on your Personal Data & Rights page — we verify it against your registered address with a single-use link, a person completes it, and we write to you when it is done. You can also simply email email us from your registered address, for erasure or export alike. Our commitment is 30 days, we aim for 48 hours. Export is run by a person: email us and we send it to you. We will not describe a control that does not exist. Erasure is a real deletion, not a hidden flag, and covers your learner record, your CRM contact, and your community account. Payment records held by our payment processor are retained as long as tax and accounting law requires.
One limit worth naming: for a few internal categories — the raw statistical estimates the engine uses and our own housekeeping — an export returns the list of what is held rather than the raw values, because those numbers are meaningless outside the math that produces them. Everything readable about you is returned in full.
We keep personal information only as long as needed for the purposes above:
| Category | Retention |
|---|---|
| Financial and transaction records | 7 years (tax and legal) |
| CRM / account data (inactive accounts) | 3 years after last activity |
| Analytics data | 90 days at the individual level |
| Data-subject-request records | 24 months |
| Assessment responses and results | While your account is active, or until you delete them; you may export or delete at any time |
| What you say in Wisdom Talk | Not kept: cleared when the session ends |
| Wisdom Talk Takeaway | 48 hours, then deleted |
| Wisdom Talk account, hours and Handbooks | While your account is active, or until you ask us to delete it; each package of hours expires 12 months after purchase |
| Short-link click records | 90 days |
When data is no longer needed, we delete or de-identify it.
We use encryption in transit and at rest, access controls limiting personal data to authorized roles, and reputable infrastructure providers. No method of transmission or storage is perfectly secure, but we work to protect your information and to respond promptly to any incident.
Depending on where you live, you may have the right to:
How to exercise your rights: email email us with your request. We will verify your identity (usually by confirming control of your account email) and respond within the timeframe the law requires — generally 45 days under the CCPA (extendable once by 45 days) and one month under the GDPR. You may use an authorized agent; we will ask for proof of authorization.
Global Privacy Control (GPC): we do not sell or share personal information for cross-context behavioral advertising, and advertising storage is switched off for every visitor, so a GPC or similar opt-out signal is honored by default: there is no sale, sharing or targeted advertising for it to stop. Our site does not read the GPC signal to switch off analytics; to do that, choose "Accept essential" in the cookie banner (see the Cookie Policy).
California "notice at collection": the categories of personal information we collect, our purposes, and our retention periods are described in Sections 2, 3, and 6. We do not sell or share personal information and do not use sensitive personal information beyond providing and improving the Services.
The Know Yourself Quiz and our deeper assessment may infer aspects of your mental or emotional state in order to teach you in the way you learn best, and what you say to your Wisdom Wheel teacher or to Lumen in Wisdom Talk may touch on your health. Information that reveals or infers mental or emotional state is treated as sensitive personal information under the CCPA and as consumer health data under Washington's My Health My Data Act and similar laws.
We use this information only to provide and improve the Services for you, never to discriminate, and never for advertising. Our specific commitments, your separate consent, and additional rights for this category are set out in our Consumer Health Data Privacy Policy, which is part of this policy.
We are based in the United States, and our service providers are primarily located in the United States. If you access the Services from the EU, the UK, or another region with data-transfer rules, your information will be transferred to and processed in the United States. Where required, we rely on appropriate safeguards such as the Standard Contractual Clauses (and, where applicable, the EU-U.S. Data Privacy Framework) to protect your information during transfer. You may request information about these safeguards using the contact details above.
The Services are intended for adults 18 years of age and older. We do not direct the Services to children, and we do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us information, contact us at email us and we will delete it.
We may update this Privacy Policy as our Services or the law change. When we make a material change, we update the "Last updated" date above and tell you directly by email before it takes effect. Where a change affects how we handle your assessment or consumer health data, we ask for your consent again and do not infer it from continued use. If we change which service handles what you say in Wisdom Talk, we update Section 13 in the same change. Non-material changes (typos, clarifications, updated contact details) may be made by posting.
This section explains, in plain words, what happens to what you say in Wisdom Talk, the spoken-conversation service at talk.empireoflight.love. The rest of this policy applies to Wisdom Talk too; where this section is more protective of you, this section governs.
Your privacy is held with care. Empire of Light designed Wisdom Talk so what you say stays yours.
What’s never kept: a record of your conversations. What you say is heard in the moment and gone when the session ends. Save conversation downloads it to your device only; we never keep a copy.
What stays for a while: your Takeaway (the idea to try, its source and one question, never your words), for 48 hours, so you can turn it into a Handbook.
What your account holds: your name, your email and your hours.
What we learn from: patterns in how Wisdom Talk is used overall, never what you say.
Your name, your email and your hours. Payments go through Stripe; we never see or store your full card number.
Patterns in how Wisdom Talk is used overall, such as how long talks run and how quickly Lumen answers. Never what you say.
If you arrived through one of our short links, our link service also counts how long the Wisdom Talk page was open (Section 2). It never receives what you say.
To hold a spoken conversation, your words travel, in the moment, through the services below. Each works for us under contract and only to do its part.
| Service | What it does | What it receives |
|---|---|---|
| Google Cloud Vertex AI | Turns your voice into text as you speak | Your voice |
| Anthropic | Understands your question and writes Lumen’s answer from the books; composes the Handbooks you buy | Your words and the recent conversation; your Takeaway when you buy a Handbook |
| Voyage AI | Turns your question into a search key so Lumen can find the passages that match its meaning | Your words |
| Google Cloud Text-to-Speech | Gives Lumen her voice | Lumen’s words, never yours |
| Google Cloud (Cloud Run, Firestore, Cloud Storage) | Runs Wisdom Talk and holds your account record | Your hours, your Takeaway, your Handbook |
| GoHighLevel | Your account record, welcome email and purchase emails | Your name and email |
| Hostinger | Sends sign-in link emails | Your email address |
| Stripe | Takes payments | Your payment details |
None of these services may use your words to train its AI models. They hold what they process only briefly. Google’s voice service keeps nothing. Voyage AI deletes your words as soon as they are processed. Google may hold a transcription request in memory for up to 24 hours, and Anthropic deletes what it receives within 30 days. If an automated safety check flags a message as possible misuse, Anthropic may keep it for up to two years and Google for up to 90 days, only to investigate the misuse.
Voice transcription runs on Google’s global network, so your words may be processed outside the country you are in.
If you tell Lumen you might hurt yourself or are in danger, she gives you a way to reach a person right away (in the US, 988 by call or text; outside the US, findahelpline.com lists a line near you; in an emergency, your local emergency number) and stays with you gently. That moment is never charged. We keep only a count that it happened, never your words.
Wisdom Talk is for people 18 and older. We do not knowingly provide it to anyone younger.
Wisdom Talk does not ask about your health, but what you say out loud may touch on it. While your words exist, which is only during the conversation, we treat them as consumer health data under our Consumer Health Data Privacy Policy.
If the way Wisdom Talk handles what you say changes, including a change of service in the table above, we update this section in the same change and tell you by email before it takes effect.
Empire of Light is a registered fictitious business name of Media Marketing Resource LLC, Citrus Heights, California. This document is provided for transparency and is not legal advice.
Questions? Reach us at email us. Empire of Light is a registered fictitious business name of Media Marketing Resource LLC, Citrus Heights, California.