Empire of Light

This is not legal advice. This Privacy Policy was generated by an automated compliance skill from public legal authorities (CCPA/CPRA, GDPR/UK GDPR, state privacy laws, COPPA). Regulatory requirements change frequently. Review by California-licensed counsel — and counsel in any jurisdiction where Empire of Light has substantial customer presence — is required before deployment. Next re-audit due: 2027-06-23.

Empire of Light — Privacy Policy

Last updated: June 23, 2026

Empire of Light ("Empire of Light," "we," "us," or "our") is the operating name (a registered fictitious business name) of Media Marketing Resource LLC, a California limited liability company. This Privacy Policy explains what personal information we collect through https://empireoflight.love and our related services (the "Services"), why we collect it, how we use and share it, and the choices and rights you have.

This policy is written to meet the requirements of the California Consumer Privacy Act as amended by the CPRA, the EU and UK General Data Protection Regulations, and the consumer privacy laws of every U.S. state that has enacted one. Because Empire of Light teaches a personality-adaptive program that may infer aspects of your mental or emotional state, certain information you provide is treated as consumer health data and is governed additionally by our Consumer Health Data Privacy Policy, which is incorporated into this policy by reference.

By using the Services, you agree to the practices described here. If you do not agree, please do not use the Services.

1. Who we are and how to reach us

Empire of Light is operated by Media Marketing Resource LLC, located in Citrus Heights, California, United States. We are the business responsible for your personal information (the "controller" under GDPR; the "business" under the CCPA).

You can reach us about privacy at any time:

  • Email: email us
  • Phone: (916) 675-9975
  • Mail: Our full mailing address is available on written request to the email above.

If you are in the EU or UK and have a concern we have not resolved, you also have the right to lodge a complaint with your local data protection authority.

2. The information we collect

We collect the following categories of personal information.

Information you give us directly:

  • Contact and account information — your name and email address when you subscribe, create an account, take the Know Yourself Quiz, join The Luminaries community, or contact us.
  • Assessment responses — your answers to the Know Yourself Quiz and any deeper assessment. These responses, and the results we generate from them, may reflect or infer aspects of your personality, learning style, and emotional or psychological orientation. We treat this as sensitive information and as consumer health data (see Section 9 and the Consumer Health Data Privacy Policy).
  • Community content — posts, comments, replies, and any files you choose to share within The Luminaries community.
  • Payment information — when you purchase a paid offering, our payment processor (Stripe) collects and processes your payment details directly. We do not store full card numbers on our systems.
  • Communications — the contents of messages you send us.

Information we collect automatically:

  • Usage and device data — IP address, browser type, device identifiers, pages viewed, referring URLs, and interactions with the Services, collected through cookies and similar technologies (see our Cookie Policy).
  • Analytics data — aggregate and individual usage measured through Google Analytics 4.

Information from third parties:

  • We may receive limited information from the platforms we use to deliver the Services (for example, our CRM, community, and payment providers) to operate your account and process your requests.

We do not collect biometric identifiers, precise geolocation, government ID numbers, or financial account numbers, and we do not knowingly process the data of anyone under 18 (see Section 11).

3. Why we use your information

We use personal information to:

  • provide the Services, including delivering the Quiz, the Wisdom Wheel reading, courses, and community access;
  • personalize the teaching to your learning style and meet you at your level (the core function of Empire of Light), which may involve inferences about how you learn and what you respond to;
  • create and manage your account and process your purchases;
  • send you the emails you ask for and respond to your messages;
  • maintain the security, integrity, and proper functioning of the Services;
  • understand how the Services are used so we can improve them; and
  • comply with our legal obligations and enforce our Terms.

We do not sell your personal information, and we do not use your assessment responses or community content to train third-party advertising models.

4. Our legal bases (for EU/UK visitors)

Where the GDPR or UK GDPR applies, we rely on these legal bases:

  • Contract — to provide the Services you have signed up for.
  • Consent — for marketing emails, non-essential cookies, and the processing of sensitive/health-related information you provide through assessments. You may withdraw consent at any time.
  • Legitimate interests — to secure, maintain, and improve the Services, balanced against your rights.
  • Legal obligation — to meet our record-keeping, tax, and compliance duties.

5. How we share information

We share personal information only as described here:

  • Service providers (processors) who operate the Services on our behalf, under contract and only for our instructed purposes. These currently include: GoHighLevel (CRM, hosting, community, and cookie-consent management), Stripe (payment processing), Google (GA4 analytics), Cloudflare (content delivery and edge security), and AI model providers accessed through OpenRouter (to generate imagery and written content). We provide AI providers with content-generation prompts, not your assessment responses or community data.
  • Legal and safety — when required by law, to respond to lawful requests, or to protect the rights, safety, and property of any person.
  • Business transfers — if Empire of Light or Media Marketing Resource LLC is involved in a merger, acquisition, or sale of assets, your information may transfer as part of that transaction, subject to this policy.

We do not sell or "share" personal information for cross-context behavioral advertising as those terms are defined under the CCPA.

6. How long we keep information

We keep personal information only as long as needed for the purposes above:

Category Retention
Financial and transaction records 7 years (tax and legal)
CRM / account data (inactive accounts) 3 years after last activity
Analytics data 90 days at the individual level
Data-subject-request records 24 months
Assessment responses and results While your account is active, or until you delete them; you may export or delete at any time

When data is no longer needed, we delete or de-identify it.

7. How we protect information

We use encryption in transit and at rest, access controls limiting personal data to authorized roles, and reputable infrastructure providers. No method of transmission or storage is perfectly secure, but we work to protect your information and to respond promptly to any incident.

8. Your privacy rights

Depending on where you live, you may have the right to:

  • know and access the personal information we hold about you;
  • correct inaccurate information;
  • delete your information;
  • port a copy of your information to another service;
  • opt out of any sale, sharing, or targeted advertising (we do not sell or share, but you may still register the choice);
  • limit the use of sensitive personal information to what is necessary to provide the Services;
  • withdraw consent where we rely on it; and
  • be free from discrimination for exercising any of these rights.

How to exercise your rights: email email us with your request. We will verify your identity (usually by confirming control of your account email) and respond within the timeframe the law requires — generally 45 days under the CCPA (extendable once by 45 days) and one month under the GDPR. You may use an authorized agent; we will ask for proof of authorization.

Global Privacy Control (GPC): we honor browser-based opt-out signals such as the Global Privacy Control. When we detect a GPC signal, we treat it as a valid request to opt out of sale/sharing and targeted advertising for that browser.

California "notice at collection": the categories of personal information we collect, our purposes, and our retention periods are described in Sections 2, 3, and 6. We do not sell or share personal information and do not use sensitive personal information beyond providing and improving the Services.

9. Sensitive and consumer health data

The Know Yourself Quiz and our deeper assessment may infer aspects of your mental or emotional state in order to teach you in the way you learn best. Information that reveals or infers mental or emotional state is treated as sensitive personal information under the CCPA and as consumer health data under Washington's My Health My Data Act and similar laws.

We use this information only to provide and improve the Services for you, never to discriminate, and never for advertising. Our specific commitments, your separate consent, and additional rights for this category are set out in our Consumer Health Data Privacy Policy, which is part of this policy.

10. International data transfers

We are based in the United States, and our service providers are primarily located in the United States. If you access the Services from the EU, the UK, or another region with data-transfer rules, your information will be transferred to and processed in the United States. Where required, we rely on appropriate safeguards such as the Standard Contractual Clauses (and, where applicable, the EU-U.S. Data Privacy Framework) to protect your information during transfer. You may request information about these safeguards using the contact details above.

11. Children's privacy

The Services are intended for adults 18 years of age and older. We do not direct the Services to children, and we do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us information, contact us at email us and we will delete it.

12. Changes to this policy

We may update this Privacy Policy as our Services or the law change. When we make a material change, we will update the "Last updated" date above and, where appropriate, give you additional notice. Your continued use of the Services after an update means you accept the revised policy.

Empire of Light is a registered fictitious business name of Media Marketing Resource LLC, Citrus Heights, California. This document is provided for transparency and is not legal advice.

Questions? Reach us at email us. Empire of Light is a registered fictitious business name of Media Marketing Resource LLC, Citrus Heights, California.